If you could only have one powerful marketing tool, it should be social media! As a wedding creative, you are always looking for new ways to grow your business, and social media is the BEST tool to help you get there.
In this journal post, I am diving into the top four social media platforms, why you should be using them, and how you can use them to diversify your wedding marketing! Ready, set, let’s go.
Are you going through the motions of frequently changing algorithm updates? I get it. It can be so difficult not to get lost in all the new features, but in all simplicity, Instagram is all about connection and building trust with an audience who is OBSESSED with your quality of work and vibe. The best way to use Instagram as a wedding creative is by incorporating more YOU into your content and serving your audience through genuine engagement and valuable content. Remember, authenticity is key!
Pinterest is a visual platform similar to google that helps you and your business consistently get in front of a wider audience. Unlike Instagram, Pinterest is a low-maintenance platform that doesn’t require hours of engagement which is a huge plus for busy creatives. It works alongside your SEO strategy and curates content based on the Pinner’s history and interests, meaning your ideal clients have an easier time finding you. The best part of using Pinterest as one of your social media marketing tools is your content can perform months or even years after being posted, resulting in a consistent flow of leads and inquiries for your services.
The Facebook specialty is all about knowing how to utilize Facebook advertising to market your business. As a wedding creative, you know clients are not one size fits all, and the best part of Facebook is you can narrow down the entire Facebook universe to target the interests and details of your ideal audience. Talk about a great way to get prospective clients to find YOU!
Have you joined the Tik Tok trend yet? You may wonder if Tik Tok is worth the hype for wedding industry businesses, and the answer is YES! Clients of all ages are actively on the platform looking for wedding creatives like you to be a part of their special day, and Tik Tok is the perfect platform to market your services. It’s creative and fun and can be used to create educational and entertaining video content. If you’re looking to reach more clients, you must give this platform a try!
Growing a successful business in the wedding industry is no easy task, and social media can feel like a headache. But these marketing tools are A MUST-HAVE to implement into your marketing strategy to attract the clients who are READY to book your services!