Have you ever wondered how to get your website featured at the top of search engines as a wedding photographer? Or what about the lingering thought of increasing your client list and generating consistent new leads?
One great way to boost your wedding photography business is to update your website with consistent blog posts. Blog posts are great for your SEO, and SEO helps with your reach and rating on Google, which in turn will help you attract the right clients. As a wedding photographer, building your online portfolio and being discovered online is essential to growing your client base and business. Ultimately, the goal is that when people stop by your website to read your blog posts, they leave, ready to become new clients.
In today’s journal, I have put together ten wedding blog ideas to help you start attracting and grabbing your ideal client’s attention. Let’s get started!
Feature Your Favorite Wedding Venues
The most crucial part of any wedding is securing the perfect wedding venue. As a wedding creative, potential clients value your input and shared knowledge. Use this post to highlight the best wedding venues in your area or the desired location you want to be in by describing their beauty, the different sizes of weddings they can have, and what is included in their venue. Of course, this is your opportunity to showcase stunning venue photos from your portfolio.
Promote Local Vendors
Create a blog post promoting your favorite wedding vendors in the city, the ones you love to work with! Share with your readers your go-to caterers, wedding dress boutiques, florists, bakers, decorators, wedding planners, photographers, etc! Don’t forget to link back to their website and social accounts, this is great for SEO reach.
Feature Former Clients
Write blog posts featuring your past couples. When you feature your past couples, you feature their love story and their wedding from your eyes; you also should feature the other wedding creatives that helped make their wedding possible. Don’t forget to share the blog posts on your social accounts so people are aware of your post, and always link back to any website!
Showcase Engagement Sessions
Your blog doesn’t have to be limited to only the big day. Write a blog post about your favorite engagement shoots with fun ideas for couples to incorporate their unique love story. Remember, engagement photos are just as important as wedding day photos. Most couples prefer to use the same photographer to capture their journey, which is an excellent opportunity to lock in your clients early!
Questions to Ask Your Photographer
Finding a wedding photographer is one of the most important investments for the overall wedding day. For many couples, this is potentially their first time seeking a professional photographer, let alone getting married. By providing your readers with guided questions they can utilize during their photographer search, you are giving value and showcasing your expertise simultaneously, which most wedding couples can appreciate.
Clients often have an idea of the different types of photos captured during their wedding day. Use this as your opportunity to create a menu of various shots they can include in their must-have pictures list while also giving them behind-the-scenes of what it’s like to have you as their wedding day photographer.
A Day in Your Life as a Photographer
Create a post that takes your readers behind the scenes of your life on a typical wedding day. You can achieve this by capturing the inner workings from your point of view and adding behind the scenes photos. Don’t be afraid to have fun and get creative with this one by including fun angles and talking about your preparation and process. You can also share a post about how you got into photography, your favorite wedding seasons, your go-to camera equipment for capturing their big day, or just a refresher into significant highlights of your life. Don’t be afraid to let them in and direct them to your social media pages, where they can see more real-time content.
Your Bucket List Photo Locations and Design
Just because it hasn’t happened yet, doesn’t mean you can’t blog about it. One great thing about your blog is that it is your safe space to share your aspirations and inspirational photography captures. You never know; you may find clients who adore the locations just as much as you and are interested in bringing your dream photo sessions to life.
Your Favorite Destination Wedding Locations
Weather you have been to your favorite locations or not, this is such a great blow topic. If you are wanting to get into the destination wedding market then sharing that you love to travel and where you might want to go will get readers thinking to themselves, maybe we should have a destination wedding! While its always a great idea to share your own photos of these locations it’s okay if you have not been there! Give great info on each location, and add in venues, vendors, and everything that could help make them start to consider hiring you for their wedding day.
A Day in your Personal Life
I have found that your clients, future, and present love posts when you let them in on your personal life. When you talk about yourself, it makes your readers feel like they know you personally; they feel like they resonate with your day-to-day lifestyle. Having some sort of personal relationship (with boundaries, of course!) is very important to most people these days.
Now that you have a complete list of photography blog ideas, it’s time to start! Rule of thumb: always provide links to your online portfolio and social media sites so your readers can stay connected. Happy Blogging!