When a wedding creative doesn’t succeed in their business, it’s usually not because they lack the talent but because they don’t know how to market themselves. Marketing can be intimidating, and I often hear wedding creatives say that this is the number one stressor in their business.
In today’s journal, I am sharing three mistakes you are making with marketing your wedding business and insight into how you can maximize your effectiveness to attract and book more clients.
Not Using Social Media, Effectively
You are probably well aware that you NEED to be on social media platforms to market yourself, but are you showing up in the most effective way to attract your ideal clients? Social media is a great marketing tool, but there is a right way and a wrong way to use it to grow your business. A critical mistake wedding creatives struggle with most is a lack of consistency.
It’s easy to get caught up in working in your business, especially during a busy wedding season, and find that you have more content than time to post it. Posting consistency is what helps you build trust with potential clients and allows you to stay current for clients who are in the process of considering you for their special day.
Another mistake that wedding creatives make is they don’t proactively engage. It’s nice to show support for other creatives, but remember, your primary focus should be on potential clients. So posting and then hoping they engage with you first is not enough.
If you want to grow your client list, don’t be afraid to engage with clients first by commenting on their posts, liking their photos, and, yes, even sending them a DM.
Have a strategy for social media that always leads with genuine engagement and consistency!
Not Utilizing Blog Posts
Most wedding creatives are hesitant about the thought of writing blogs as many don’t consider themselves writers. If this is you, I’m here to let you know you should HIGHLY consider blogging for your business.
For one, a blog is a perfect way to build SEO and rank at the top of search engines, and studies have shown nearly 80% of click traffic goes to the first page of the search results.
You don’t have to love writing to be successful at blogging. But keep in mind that your content needs to be of high quality and delivers value that attracts visitors that want to become your clients.
Not Investing in Marketing
At some point, you have to give in to the reality that to grow your business; you have to invest in marketing.
I get it. Investing in your business can be very expensive as there are so many things to pay for as a small business owner.
But the saying is true, sometimes you will have to spend money to make money, and good marketing will help your business stand out amongst the competition and also attract your ideal clients.
Invest your time in social media, writing a blog, and keeping your website up to date with relevant SEO. But also don’t resist investing financially in the areas of your business that helps your long-term growth and branding.
Marketing doesn’t have to be difficult, but it requires persistence, consistency, and organization to execute successfully. As a wedding creative, you need to put yourself out there so you can connect, build trust, and grow a successful business. By following these marketing tips, you are putting yourself in a position to attract and book your dream clients.