Pinterest is easily the most high-performing organic, traffic-generating platform for businesses in
the wedding industry, especially wedding photographers. Pinterest functions as a visual search
engine with the powerful potential to drive traffic from the platform to your website. It is the
number one source for couples planning weddings, whether near or far, and as a wedding
photographer, it’s a no-brainer platform to build your brand presence.
With millions of wedding pins saved year after year, you may wonder how to get started toward
your Pinterest success. And the answer is your strategy. In today’s journal, I will share how you
can create a Pinterest strategy that drives to-be-weds from browsing your pins to browsing your
website!
Create a Business Account
If you don’t have a business account, now is the time to convert your personal Pinterest account
to a business. There are perks to using a business account, such as advertising, creating rich
pins to increase engagement, and detailed performance analytics. With a business account, you
can claim your website on your profile and drive traffic back to your website, which is precisely
the marketing goal.
Make use of SEO keywords.
Just like a Google search, Pinterest thrives off of keywords. Your profile should be SEO
keyword friendly from your title, bio description, board names, pin descriptions, and content. For
starters, make a list of keywords that are relevant to your brand and easily searchable. My
favorite way to search for keywords is by using the Pinterest search bar to find board titles and
niche-specific keywords that come up as I type them. Since Millions of users are on Pinterest,
keywords are essential to helping the platform narrow the search for your ideal client to find you
and your pins.
Pin Consistently
The game of Pinterest is all about consistency. Although your pins have extended longevity on
the platform and can circulate for years after you post them, Pinterest still has an algorithm that
likes to see fresh content consistently added. It is perfect for wedding photographers because
you can use your photos captured for your wedding clients, blog posts, and Instagram content
and pin them to your relevant Pinterest boards. From there, they are accessible to be saved and
repinned by others. As a best practice, create a posting schedule that works for you to get the
best results. Now is the perfect time to get started!
Review your Analytics
Reviewing your analytics will help you know where to tweak your strategy. The Pinterest
analytics dashboard will tell you which pins are performing better than others, whether there are any trends in numbers (or impressions), and whether you should increase your posting regimen.
All the details to these questions will help you stay on top of your goal.
Don’t wait to get started. While Pinterest is the home for wedding inspiration, many wedding
photographers have yet to get to know the platform’s power when used in their marketing
strategy. If you still don’t feel as confident in your ability to execute your Pinterest marketing or
lack time to commit to a new platform, We would love to speak with you about how we can help
you consistently grow your brand on Pinterest. Don’t hesitate to contact us here to book your
discovery call.
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