When it comes to social media, let me remind you that your follower count isn’t everything. But, for many wedding creatives, growing a solid number of followers is helpful when it comes to gaining more visibility and reaching a wider audience. A larger audience means you can showcase your work to more people and gain more credibility while helping you to grow your business and increase your bookings.
Growing a social media following in 2023 is not easy, but I will share the top methods you can use to increase your following count in today’s journal.
Consistency is key in social media, and posting consistent content is a great way to keep your followers engaged and informed about your services. Posting content regularly can help you create a sense of familiarity with your brand while also helping you build relationships with your followers, which can increase brand awareness. When deciding how often you should be consistent, it’s important to find a balance that works for you and your audience. Feel free to experiment with different posting schedules to find what works best.
Keep your feed on Brand.
A great way to continue to gain organic followers is by sharing a consistent look throughout your photos and feed. Creating a consistent look on your feed can help create a strong brand identity, make your content more recognizable, and increase engagement with your followers. It also helps create a more professional appearance and encourages others to take your content seriously.
Hashtags are an incredibly powerful tool on social media, as they allow users to discover content that is relevant to their interests quickly. When using hashtags, you should always be strategic and combine popular and specific hashtags. Popular hashtags will help you reach a larger audience, while specific hashtags will help you target your ideal followers. So, next time you post, remember the benefit of your hashtags.
Create Video Content
By now, you may already know that video content is beneficial when increasing your reach and, in return growing your following. No matter what social media platform you use, video content is highly prioritized in the algorithms and a great way to help you continue pushing out content that your ideal couples would find enjoyable and valuable.
Review your Analytics
Your analytics is a tremendously trusted tool for knowing what works for your audience and reviewing how your posts are performing. It may seem like more work, but it will help give you direction regarding what to post and when is the best time to post it. When your posts perform well, they will show to more and more of your target audience. That means if you are using hashtags and taking advantage of the video content, you are more likely to see your content expanding in reach. Alongside that, keeping up with your analytics ensures your marketing efforts are continuously effective.
Growing a social media following in 2023 takes work, but possible. For many wedding creatives, the first step to your growth is consistency, and then everything else will follow. By growing your followers, you can build a trusted audience that acknowledges your credibility and showcase your services to more of your ideal clients. If you are a wedding industry creative struggling to show up consistently on social media, click here and let’s schedule a chat to explore options on how we can help you grow!