More than likely, you have used Pinterest for one reason or another. Maybe you have gone on to look for inspiration for something or you have thought about utilizing it for your business. If you haven’t, then it important to know that Pinterest is an excellent platform to help drive traffic to your business! Today on The Journal, I am going to break down Pinterest and talk about how you can utilize it best!
Pinterest is a highly visual platform that lets you “pin” content that you like onto virtual boards. Unlike other social media platforms, it is based more off visuals than anything else. It is often used for inspiration for fashion, interior design, weddings, and cooking. The great thing about Pinterest content is that is has a much longer lifespan than content that is on social media. Many times, you will see Pinterest content being shared many months later.
When it comes to Pinterest terminology, there are a few terms that you should know.
Pins- Pins are essentially just visual bookmarks. It allows people to save ideas on Pinterest. A pin is going to link to a website that the person can click on to get more information. You want your pins to be eye-catching and descriptive, so people know exactly what they are getting when they click on it.
Titles- Not only do you want beautiful pins, but you want them to be interesting! You always want to choose titles that relate as closely as possible to the pin and what a person would be searching for. Name your pins with clear, descriptive titles. Think about what you would be searching for if you expected to find your pin.
Descriptions- You have up to 500 characters to describe your pin, so use them wisely. Prioritize what is most important first. Be sure to also include descriptive words and keywords so your pin is more likely to show up in a search.
Boards- A board is where a Pinterest user will save their pins. Boards will help you keep your pins more organized and will make it easier for someone to find and save your pins or follow individual boards of yours. You can create as many boards as you would like on Pinterest.
How to Use Pinterest for Your Business
Pinterest can be a great platform to help market and boost your business. However, it is important to use Pinterest wisely to get the most out of it.
Not only do you want to showcase your own content, but it is important to also save inspiration that you enjoy as well. When you create pins with your own content, be sure to follow the tips above to help your pins show up in searches. You also want to ensure that you are linking to your website, blog, or social media platforms so users can find more information and potentially follow you on other platforms.
Create boards on your Pinterest so that you can organize your own content that you create as well as the content you save. Feel free to create multiple inspiration boards so that users can see what you are saving. This might also lead them to follow you on Pinterest or follow specific boards of yours that they love! I hope this simple breakdown makes Pinterest feel a little less overwhelming. It is a great tool and one that I think everyone should be using in their business!