I know I can’t be alone in saying that podcasts are one of my favorite ways to learn more abouthow to scale my business and make it even better. Not only are they easy to listen to whileworking, but you can learn so much from some of the most knowledgeable and talentedpeople. What I love […]

Being a female entrepreneur comes with its fair share of challenges but it can be one of the mostrewarding things you will ever do in your life. Starting and owning a business has many ups anddowns, but there are certain things you can do that will help contribute to your success. In today’s journal, I […]

As a wedding industry professional, you are probably used to having to come up with the copy for your social media posts. However, you might not know that you should use “call to action” prompts on every social media post you create! This simple addition to your posts is going to help your clients move […]

When it comes to social media, let me remind you that your follower count isn’t everything. But, for many wedding creatives, growing a solid number of followers is helpful when it comes to gaining more visibility and reaching a wider audience. A larger audience means you can showcase your work to more people and gain […]

If you lack organization with your social media, chances are you need a content calendar. In its most straightforward understanding, a content calendar is a calendar of all your social media posts. It is a tool to help you plan upcoming posts, keep track of previous posts, and maximize your marketing efforts. Your calendar is […]

Do you need help keeping up with the pace of showing up for your wedding business on social media? If you use any social media platform for marketing your business, you will likely have heard that you need to be consistent. I’ve always voiced the importance of using social media consistently in your business because, […]

Pinterest is an excellent platform for wedding industry businesses to advertise. Ads show up onusers’ feeds and within searches making it easy to put your content directly in front of your idealaudience. Advertising on Pinterest offers incredible reach for your business. By postingengaging and valuable content, your pins will likely be re-pinned over and over, […]

When was the last time you had branding photos done for your business? Brandingphotography is crucial for drawing your audience in and can make or break your business.Whether on your website, social media, or your marketing assets, your branding photographydraws your audience in and entices them to connect with your brand, while outdated brandingcan do […]

Your brand is your wedding business’ overall image and reputation. It is more than just yourlogo and website; it is your business’s look, feel and experience. Strong branding distinguishesyou from the crowded market and helps you attract your ideal clients. A well-thought-out andstrategized brand are essential to helping your businesses keep a consistent direction and […]

Pinterest is easily the most high-performing organic, traffic-generating platform for businesses inthe wedding industry, especially wedding photographers. Pinterest functions as a visual searchengine with the powerful potential to drive traffic from the platform to your website. It is thenumber one source for couples planning weddings, whether near or far, and as a weddingphotographer, it’s a […]