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Journal

February 23, 2024

FILED IN: Social Media

Social media advertising is a powerful tool that should be utilized by every wedding industry business. Platforms, such as Instagram and Pinterest, allow business access to a clientele base that may not have been reached. In this blog, we discuss the powerful impact social media advertising has on wedding vendors. Choose the Right Audience Before […]

January 12, 2024

FILED IN: Social Media

The wedding industry is highly visual and emotional, making it well-suited for social media marketing. Social media allows you to highlight who you are as a brand. In this blog, let’s discuss effective strategies for promoting wedding-related businesses on social media. Create Compelling Visual Content Curating compelling visual content entices current and future clients to […]

April 14, 2023

FILED IN: Social Media

When you run a digital marketing agency with a lot of clients, it requires you to be organizedand utilize different programs to keep everything running smoothly. Managing many socialmedia accounts can feel overwhelming if you don’t use a great planning and scheduling tool.One that I use on a regular basis is Planoly, and today in […]

February 28, 2023

FILED IN: Social Media

As a wedding industry professional, you are probably used to having to come up with the copy for your social media posts. However, you might not know that you should use “call to action” prompts on every social media post you create! This simple addition to your posts is going to help your clients move […]

February 17, 2023

FILED IN: Social Media

When it comes to social media, let me remind you that your follower count isn’t everything. But, for many wedding creatives, growing a solid number of followers is helpful when it comes to gaining more visibility and reaching a wider audience. A larger audience means you can showcase your work to more people and gain […]

February 10, 2023

FILED IN: Social Media

social media content calendar for wedding photography marketing

If you lack organization with your social media, chances are you need a content calendar. In its most straightforward understanding, a content calendar is a calendar of all your social media posts. It is a tool to help you plan upcoming posts, keep track of previous posts, and maximize your marketing efforts. Your calendar is […]

February 3, 2023

FILED IN: Social Media

Do you need help keeping up with the pace of showing up for your wedding business on social media? If you use any social media platform for marketing your business, you will likely have heard that you need to be consistent. I’ve always voiced the importance of using social media consistently in your business because, […]

December 5, 2022

FILED IN: Social Media

Are you a wedding professional wanting to attract more clients? If so, you should be using hashtags for your social media content. Hashtags function as a great SEO marketing tool that can help your ideal clients find you while also helping you network with other vendors and connect with publications. In today’s journal, I am […]

November 24, 2022

FILED IN: Social Media

There’s a lot of talk about hashtags….. Are they still a thing? Is it worth a spot in your caption or your comments? Are they relevant to your marketing strategy? The short answer is yes! In today’s journal post, we will discuss why you should use them and three hashtag tips to implement in your […]

October 20, 2022

FILED IN: Social Media

When was the last time you reviewed your branding as part of your marketing strategy? Your unique brand separates you from the thousands of other creatives in the wedding industry as it reflects who you are to your clients and the type of client experience you provide. Creating a meaningful branding experience is the foundation […]

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